Spark451 has proudly entered a strategic partnership with Richmond, Virginia-based ethnographic research agency, Feedback. This complementary relationship combines the notable strengths of both agencies to provide colleges and universities with a new level of data-driven marketing strategies and messaging that truly resonate with their target audiences.

Key institutional benefits will include:

Exploring how audiences make decisions
Identifying and analyzing brand perceptions
Competitor profiles and brand sentiment
Channel and influencer identification
Understanding whole-community behavior and best practices

Spark451 - Feedback Agency Partnership Announcement