Understanding Your Institution’s Whole Brand

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Spark451 has proudly entered a strategic partnership with Richmond, Virginia-based ethnographic research agency, Feedback. This complementary relationship combines the notable strengths of both agencies to provide colleges and universities with a new level of data-driven marketing strategies and messaging that truly resonate with their target audiences. 

Key institutional benefits will include:

  • Exploring how audiences make decisions
  • Identifying and analyzing brand perceptions
  • Competitor profiles and brand sentiment
  • Channel and influencer identification
  • Understanding whole-community behavior and best practices

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About Spark451

Spark451 is a strategic marketing and technology firm focused on higher education. We specialize in enrollment marketing, student search, creative services, and digital media. As marketing experts, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.